Campaign tab

The Campaign tab is one of the most important menus in the game. This tab and its sub-menus determine whether or not your political career starts or ends.

Overview
The Overview tab shows the position you are running for, how long until the primary or general elections, and whether or not those primaries are open or closed. It also shows a summary of your campaign's recent actions, including what you did with the 40 hours, how much you increased turnout that week, the total increased turnout for the campaign, and how much you've fundraised that week. Near the bottom of the upper menu, how much you spent on automated-marketing and what attack ads (if any) your opponent has sent.

Campaign opportunities represent ways to increase turnout, gain political points, and fundraise with other members of your party during the campaign cycle.

The condensed finances section shows you how much you have, what your overhead is (either by paying for field offices or upgraded staff), and what remains at the end of the term. As a general rule, your overhead is taken out first, then whatever you've spent on campaigning.

Campaign metrics is one of the oft most confusing areas seen on the overview tab. There are four parts: name recognition compared to the region as a whole, voter enthusiasm, the effect on public opinion, and support for candidate policies. All of which are covered in concepts.

Events
The events menu covers the normal fascets of the campaign: door knocking, interviews, speeches, rallies, and fundraising. You can have your event manager delegate them - that is, show you options to do if you don't have a set agenda. You can also set automated events to divvy up the hours at the end of the turn without manual imput.

Marketing
The Marketing menu presents options for spending money to launch ads - either to increase opinion towards you or against your opponent(s). TV ads are the most expensive, but rake in a high view count. Radio ads are the inverse - cheaper for a tighter budget. Internet ads serve to increase name recognition and nothing else. Direct mail is used to target specific parties - such as appealing to independents a message that would lower enthusiasm for Democrats and Republicans. As with events, you can set an automated amount of money to spend per week, or spend it all.

Opponents
Right as it says on the tin, it lets you view the same and opposing party opponents for the race you are running. You can see their donations, positions, platform, and political history.

Poll Data
This tab is one that you use, and use often. Conducting polls for priorities, name recognition, and especially voter intention. Each increase in polling sample size doubles the cost.

Finance
A much more in-depth view of the campaign's finances. Here is where you track how much is received from PACs and individuals, as well as a breakdown of all expenditures line by line. If short on cash, the option to move your salary pay to campaign funds is there as well.

Contacts
List of Organizations that represent interests (and give endorsements) as well as Political Action Committees on behalf of the party and ideological lines that donate to your campaign. The more you align your views with the organization or PAC, the more donations you will receive.

Staff
Where you upgrade staff, which costs money.

Platform
Where you set campaign priorities and change policy to align with the electorate.

Volunteers
Where you increase field offices and how time is spent doing activities during the campaign. All candidates start with one field office.

Campaign Map
Only available during presidential election runs and federal campaigns, the map allows navigation between states.